DM MCQ

 

Digital Marketing MCQs

1) Which of the following is the correct depiction of Digital Marketing?

a)      E-mail Marketing

b)      Social Media Marketing

c)      Web Marketing

d)      All of the above

2) __________ doesn't fall under the category of digital marketing.

a)      TV

b)      Billboard

c)      Radio

d)     All of the above

3) Which of the following is incorrect about digital marketing?

a)      Digital marketing can only be done offline

b)     Digital marketing cannot be done offline.

c)      Digital marketing requires electronic devices for promoting goods and services.

d)      In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing.

4) How many types of pillars do we have in digital marketing?

a)      1

b)     2

c)      3

d)      4

 5) Which of the following is involved in the digital marketing process?

a)      RSA

b)      Voice Broadcasting

c)      Podcasting

d)     All of the above

 6) What is considered while creating a front page of the website or homepage?

a)      References of other websites

b)      A brief elaboration about the company

c)      Logos portraying the number of awards won by the web designer

d)     None of the above

 8) Which of the following is not specifically required by the search engines?

a)      Poor user experience

b)      Keyword stuffing

c)      Buying links

d)     All of the above

 10) The full form of FFA page is __________.

a)     Free for All Links

b)      Free for Alexa

c)      Free for Alternative Links

d)      Free for All Search Engine

 12) __________ is responsible for hamper the search rankings.

a)      Connecting to your own website from any random website.

b)     Utilizing the same colors of texts as that of your background pages.

c)      Integrating page templates into your page template.

d)      None of the above

 14) Micro-blogging can be defined as __________.

a)      Mobile related blogs

b)      Blogs posted by companies instead of an individual

c)     Blogs encompassing limited individual posts, which are typically limited by character count.

d)      None of the above

 

 

15) Name the features offered by LinkedIn for paid business accounts.

a)      Facilitate posting pictures

b)     Facilitate to connect directly and send messages to people

c)      Ability to post in Groups and create a Group

d)      Ability to block users

 16) In what ways can site traffic help in assessing the market value?

a)      Overall site traffic can be followed, and a general idea of marketing's impact can be determined.

b)      There is no association between the site traffic and marketing

c)     Ads can send receivers to a specific landing page, which can be tracked

d)     Product sales from the company website can be attributed directly to the marketing campaign

 17) Creative marketing can be defined as __________.

a)      A marketing department entailing several employees.

b)      The brand value of an organization.

c)      A set of schemes undertaken by the organization for distributing the marketing material.

d)     The marketing content and its inventive aspect.

 18) Which of the following is the correct abbreviation CMS?

a)      Content Maintenance Site

b)      Content Maintenance System

c)     Content Management System

d)      Content Marketing System

 19) Which of the following doesn't define the correct roles and responsibilities of content marketing strategy?

a)      A strategy that tries to appeal and recall its target audience.

b)      A marketing strategy approach.

c)     Yet another name of social media marketing.

d)      A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.

 20) Which of the following practices are not suggested for producing relevant content?

AD

a)      For creating notable content recurrently, create hero "content for tent-pole events".

b)      For creating valuable content constantly, create a series of scheduled hub" content."

c)     For creating more content than your competitors, create lots of articles that are short, unsubstantial, or otherwise lacking in helpful specifics.

d)      For creating relevant content consistently, create help" content to answer queries."

 21) Which of the following are essentially required to make a business case for content marketing?

a)      Industry best practices.

b)      Objectives and KPIs.

c)      Impacts and challenges.

d)     All of the above

 22) Which of the following is incorrect?

a)      If you know about your target audience's intent, you can easily focus on creating valuable content.

b)      You should compare the value of Content Marketing with that of other marketing strategies carried out by competitors.

c)     Both (a) and (b) are true

d)      Both (a) and (b) are false

 23) Which of the following metric is used for tracking the status of email marketing?

a)      Conversion Rate

b)      Open Rate

c)      Bounce Rate

d)     All of the above

 24) Which of the following features corresponds to the role of the lead nurturing platform?

a)      A/B Testing

b)      Campaigning

c)      Landing Page Creation

d)     All of the above

 

26) What will happen if white space is repeatedly used around the object?

a)      It will reduce the readability

b)      It will create a border

c)     It will make it more appealing by augmenting the object

d)      All of the above

 27) __________ plays a vital role in persuading the open rates.

a)      Word choice

b)      Industry

c)     Personalization

d)      None of the above

 28) Which of the following is the most common delivery channel in terms of mobile marketing?

a)      Graphic

b)     Text

c)      Voice call

d)      Search engine marketing

 29) In mobile marketing, the full form of LBS is __________.

a)     Location-based service

b)      List-based service

c)      Lead-based service

d)      None of the above

 30) What is meant by Impression Share?

a)      The percentage of times your ad was displayed divided by all possible impressions for that search term.

b)      The percentage of times your ad was displayed when it was eligible to be displayed.

c)     The percentage of times your ad was displayed higher than your primary competitor.

d)      The percentage of impressions you lost due to a low ad rank.

 

 

32) Which of the following options can help monetize a free app?

a)      In-App Purchase

b)      Ad Revenue

c)     Both (a) and (b)

d)      None of the above

 34) Which of the following factors leads to a Successful PPC Advertisement?

a)      Selecting Relevant Keywords

b)      Improved Landing Page Quality

c)      Quality Score

d)     All of the above

 39) In what ways can you beat your customer's expectations?

a)      By making your product more appealing

b)     By providing unique services to your customer

c)      By providing great deals in terms of discounts to your customer

d)      By getting appropriate and relevant reviews from your customers on your website

 41) What is the need to analyze digital analytics?

a)     For making better decisions related to the business

b)      For generating higher revenue from the website

c)      To define genuine customers for your business

d)      For appealing more users to drive more traffic

 42) Google Analytics can never recognize returning users on mobile apps.

a)      True

b)     False

c)      Can be true or false

d)      Not defined

 43) Which of the following option will correctly give the success rate of the latest Facebook post?

a)      Click-through and pageviews

b)      Impressions and click-through

c)      Likes and Impressions

d)     Reach and engagement

 46) The main advantage of online advertisement is __________.

a)      Low-cost promotional strategy

b)      Online advertising is promotional as well as informational

c)      Trackable

d)     All of the above

 47) Where do we use keywords?

a)      Tags

b)      Title

c)      Description

d)     All of the above

 49) The correct abbreviation of ROI is __________.

a)      Risk on investment

b)      Return on income

c)      Risk on income

d)     Return on investment

 50) __________ falls under the A/B testing tools.

a)      Google Content Experiments

b)      Visual Website Optimizer

c)     Both (a) and (b)

d)      None of the above